![]() ![]() I’m lucky enough to live next to a Pepsi distributor here in Alabama, so we tend to get promotional flavors a little bit sooner than the rest of the country. Today, our focus is the Extremely American amalgamation of unironic captialism in a bottle: Dew-S-A. If you go to Arby’s, you also have the opportunity to try Game Fuel, a dark cherry citrus Dew.īut, that isn’t out focus. The success of the Baja Blast has been kind of a launching pad for Mountain Dew as a brand and it has since found a pretty sweet niche in making limited-edition flavors for consumer consumption.Ĭurrently, you can get LiveWire (an orange citrus Dew), Voltage (a raspberry ginsing Dew), White-Out (a grapefruit Dew) and Code Red (a cherry Dew) alongside the conventional Mountain Dew, diet Dew, and the newly-launched Black Label series brands of Dew. ![]() ![]() The company was one of the first that I remember having an all-out marketing campaign in the 1990’s (Do the Dew!) and their collaboration with Taco Bell to brew up an exclusive flavor in the early 2000’s was unheard of at the time. Some advertising art material can be seen here, here, here, here, and here.Mountain Dew has always been on the cutting edge of soda innovation for about as long as I can remember.As previously mentioned, despite Pitch Black winning the promotional contest, it was moved to a regional status soon after permanent release, before being discontinued mostly around mid-2019 in the United States except for the Midwest.DEWcision 2016 was similar to DEWmocracy I, DEWmocracy II and various smaller international DEWmocracy related promotions.The only production of Pitch Black that remained at this time was on soda fountains of certain convenience stores across the United States.īaja Blast, on the other hand, has maintained a high level of popularity - it not only remains at Taco Bell but continues to get yearly releases in bottles and cans, with the highest amount of sales each limited-time release outwards. Soon after, 12-packs were left discontinued entirely, and 20-ounce bottles followed shortly afterward in early 2021, resulting in both sizes cut from independent Pepsi bottlers in the Midwest. Several people still managed to find unexpired 20oz bottles and 12-packs in the Midwest region. From this, it has appeared to be somewhat of a misnomer, though - Mountain Dew officially claimed it hasn't nationally discontinued at this time. That as of May 1st, 2019, in a Reddit post, a Pepsi employee claimed that Pitch Black recently been officially discontinued due to low sales throughout its permanent release. In 2019 it was discontinued after availability had slowly declined. Many had complained in the following months about difficulty finding the drink, despite its permanence. Nevertheless, Pitch Black became the permanent flavor in 2016, after the promotion ended. Claims from Pepsi employees that the results were predetermined - former Pepsi employee G-Up claimed on the Dew Drinker Discord that "winning" Pitch Black bottles were received in Pepsi warehouses before the voting was over, and that Pepsi employees were emailed about Baja Blast's store release discontinuation before voting had finished.Some fans have raised the question, "why would Taco Bell want what is essentially their drink to become a staple of supermarket shelves, so that people would go there instead of Taco Bell?" Taco Bell created the flavor of Baja Blast, and it remains a popular drink and a possible selling point for people to desire to go to Taco Bell.Pitch Black cans during the DEWcision limited-time run didn't contain any "Limited Time Only" branding or branding, unlike cans of the competing flavor, Baja Blast.Additional factors appear to add proof to these claims, including: Although the official result of the campaign was the victory and subsequent, at-the-time permanent, release of Pitch Black, several fans claim that the promotion was allegedly rigged from the beginning to have Pitch Black end as the resulting winner and Baja return to Taco Bell as its own exclusive with promotional limited-time runs. ![]()
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